我们甚至不喜欢
科学..！
PAPÀ 是....
痴迷。我们痴迷于人类的思想和行为背后的科学（有些人甚至可能称之为问题）。我们是一家以行为科学为主导的咨询公司，使用科学方法探索影响购买决策的神经、生物、心理和社会因素。使我们与众不同的是我们在奢侈品时尚、零售管理和运营、消费者生活方式和时尚媒体方面的广泛知识。我们的领导团队在这些行业工作了近六年。
我们是有效的，因为我们有能力作为一个整体行事。我们的科学家在时尚和消费者心理学方面具有学术资格，而我们的战略和零售顾问曾与一些世界领先品牌合作。我们摒弃了两个品牌相似的概念，因此我们的方法是针对每个客户的特定需求量身定制的。我们使用内部和全球数据（包括基于证据的技术）来创建解决方案，使我们的客户能够做出明智的业务决策。
环领袖
耶利米
行为科学系主任
一位专门研究消费者和时尚心理学的行为科学家。 在 19 年的任期内，Jeremiah 曾担任男装创意总监、品牌顾问、主编以及时尚和生活方式出版物的出版商。
作为战略顾问，Jeremiah 使用科学方法来确定可以应用行为干预的机会，这为我们的客户提供了竞争优势和情报，包括对影响消费者行为的因素的独特视角。
同样，作为为成年人提供情感、心理和社会关怀服务的两项 NHS 服务的影子主席和指导委员会成员，Jeremiah 与品牌合作，整合促进道德实践和考虑消费对心理健康影响的举措。
布鲁诺
品牌战略主管
一位在识别消费者需求和交付可行结果方面拥有 20 多年经验的战略家。在担任 Condé Nast España 集团商务总监的 18 年期间，Bruno 制定并实施了战略，为包括 Vogue、Glamour、Vanity Fair、GQ 和 Architectural Digest 在内的主要出版物创造了超过 800 万欧元的年收入。
布鲁诺与我们在美容、时尚、奢侈品、汽车和酒店行业的客户合作，以发展和调整他们的业务并解决他们最复杂的挑战。
安华
零售管理主管
专注于零售管理的专家。在他的整个职业生涯中，Anwar 曾帮助 Versace、Uniqlo、Tom Ford 和 Guess 等品牌战略性地向数百万消费者推广和扩展其业务。
作为世界上最负盛名的大学之一的零售管理硕士课程主任，Anwar 利用他的经验来教育未来的零售商有关个性化和增强消费者体验的消费者行为和策略。
同样，作为我们零售管理部门的负责人，安华通过精品店和/或数字消费渠道为我们的客户提供解决方案，在吸引新消费者的同时不断满足他们现有的需求时变得更有活力。
理学士（荣誉）、理学硕士、MBPSS
学士，硕士
学士学位， 工商管理硕士
Richard
BA (Hons)
Head of Retail Design and Development
Laura
BSc (Hons) | MSc | CPsychol
Head of Consumer Journey
and Activation
Omer
BA (Hons) | MA
Experience Design Lead
A fashion psychologist, with a 12-year background in clinical psychology and a specialisation in psychotherapy.
Her work has explored the influence of the fashion industry on society‘s values system and consumer choices, including,
the influence of beauty and the repercussions on wellbeing. Her latest research focuses on the future of the fashion modelling industry from the models’ perspectives.
As a mental health care worker at NHS service, she is specialised in identity construction mechanisms, and supports our clients by applying this knowledge to enhance their understanding of consumer choices and the awareness of identity.
Laura also supports the mental health of our fashion professionals, with whom she works to develop sustainable and ethical practices, and creating healthier working environments.
An artistic director who possesses a strong command of psychological principles and creative execution.
As a music therapist, Omer has used music to create interventions that have supported the well-being and personal development of service users.
As part of our experience team, Omer is tasked with using his knowledge of human reactions to sounds and visual communications, to create fully branded experiences and environments. This knowledge leads to an improved customer attitude, which contributes to increased sales and helps develop strategies that provide cues to customers for how they interact within retail environments.
Owning to a comprehensive understanding of experience maps and consumer journeys, Omer works with our clients to construct retail experiences that meet their needs, and translate into clear, actionable and creative strategies for their consumers.
A specialist with over 18 years experience in design leadership delivering architectural solutions for global brands.
Throughout his career, Richard has managed the design, engineering, development, and implementation of commercial spaces for retail leaders such as Hugo Boss, Swarovski, Pernod Ricard, and Nike.
As Head of Retail Design and Development, Richard works intimately with internal departments to develop architectural and design solutions, that enhance the consumer experience and exceed our commercial business partners.
Richard also utilises insights generated from our internal research to design and lead in making innovative and impactful consumer journeys for our clients with commercial premises and those with short-term retail environments such as pop-up shops.