"WE DON'T EVEN LIKE
SCIENCE..!"
PAPÀ is....
OBSESSED. We are obsessed with the human mind and the science behind consumer behaviour (some may even call it a problem). We are a consultancy led by behavioural science and use scientific methods to explore neurological, biological, psychological and societal factors that influence purchase decisions. What makes us unique is our extensive knowledge of luxury fashion, retail management & operations, consumer lifestyle and fashion media. Our leadership team have amassed almost eight decades working within these industries.
We are effective by our ability to act as one. Our scientists are academically qualified in fashion and consumer psychology, while our strategic & retail consultants have worked with some of the world's leading brands. We are disabused of the notion that two brands are alike, therefore our approach is tailored to the specific needs of each client. We use in-house and global data including evidence-based techniques to create solutions that enable our clients to make informed business decisions.
THE RING LEADERS
Head of
Fashion Psychology
Jeremiah
BSc (Hons) | MSc | MBPsS
A psychologist with a specialisation in fashion and consumer behaviour. During a 19-year tenure, Jeremiah has worked as a creative director in menswear, brand consultant, editor-in-chief, and publisher of numerous fashion and lifestyle publications.
As strategic counsel, Jeremiah uses scientific approaches to identify opportunities where behavioural interventions can be applied, which offers our clients a competitive advantage, including a unique perspective on factors that influence behaviours within the fashion industry.
Equally, as former deputy chair and steering committee member of two NHS services providing emotional, psychological and social care services for adults, Jeremiah works with brands to incorporate initiatives that foster ethical practices that consider the impact of consumption on mental health.