"WE'RE ONLY IN IT FOR
THE MONEY..."
PAPÀ earns its stripes by...
INFORMING DECISION MAKING
PAPÀ generates consumer intelligence by designing and conducting research that explores the mechanisms and processes underlying purchase decisions and consumer behaviour. We use our internal database of diverse consumer demographics to understand the strengths and weaknesses of products or services, messaging, and identify ways to differentiate our clients' brands. We also analyse in-house data and global intelligence to identify consumer demands, market trends and create reports to allow our clients to make informed decisions and develop strategies that deliver desired results.
CONSULTING
Our management consultants advise brands on a variety of business needs that aim to improve performance and integrate practices that foster and nurture long-term growth. Our brands rely on our strategic counsel for marketing and sales strategies, launching new products and services, shaping and refining communications and tailoring strategies for new audiences. Our consultants have proven experience working in a strategic planning capacity and creating tailored approaches to the specific needs of each client.
ACTIVATING CONSUMERS
We understand the relationship between consumers and the products they acquire. The contributory factors of market-leading products that elicit positive sensory, emotional, cognitive experiences, and behavioural response. We evaluate our clients’ goals and challenges to identify opportunities where interventions, that impact or alter consumer behaviour, can be incorporated. We create concepts and implement strategies to help our clients become more competitive by personalising the brand experience and designing consumer activations that leave lasting impressions and increase the desirability of a product or service.
BRAND STRATEGISING
We unite our knowledge and experience to offer a unique perspective of the fashion industry. Our expertise enables us to provide clients with creative and strategic solutions that enhance brand awareness, resonance and differentiation. In an age where consumers are more demanding but less committed, we apply multiple techniques to increase consumer loyalty and retention. We offer creative, production, marketing, sales and financial services, and develop full-funnel campaign strategies that deliver on core KPIs.
